How To Get Roofing Leads
There are a lot of options for how to get roofing leads but the one you choose will depend on your goals, target audience and how much you are ready to invest. In this article I'll review some of the best ways to get roofing leads. We'll look at digital marketing, traditional marketing and more. If you want to grow in commercial or residential business, you've come to the right place.
Free Roofing Leads
Most of the lead sources that are free will require your time. You'll need to invest time into networking or contacting people
Pursuing free roofing leads will require more of your time than other lead sources. But it is possible to get free roofing leads, so let's take a look at a few of the options available.
The strongest lead source that is free would be your Google My Business profile, which will get into late. But similar to that would be any other business listing, even if it's not a well known listing. Every time you get your company info on another site, along with your website URL, it greatly benefits your own website performance on Google.
I'm sure you are all aware of some of these options, such as referrals, past customers, and the neighborhoods that you're working in. These can all be ways of generating more work. But another option would be to offer a new service that is slightly related to the one you already provide. This will make it easy to contact past customers and offer to do new work.
To name a few more, there are free networking groups you can find on FaceBook or MeetUp that you could go and build relationships with. Social media is another great way to get leads since it doesn't cost anything to post. I would recommend using both your companies platforms and your personal platforms.
Cross marketing with other companies that have your same target audience, networking with facility managers and general contractors, and LinkedIn are all ways to start building out the commercial side of your company.
See this page for a more in-depth look at how to get free roofing leads.
Local Roofing Leads
Your Google My Business profile will be the first step for getting local leads. It's free and powerful. Make sure to use all of the available features on the platform to get the most out of it. This means posting pictures, videos and posts. The posts are a create way to showcase jobs, and talk about your services. Under each of the list of services you can add a description and pictures. And most importantly, get as many reviews as possible.
Next you'll want to start building out your website with location pages. This is a facet of local SEO. For every city that you want local leads from, you will want to create an individual page for that location that talks about your services.
Make sure your business is listed in all the local business listing websites available. This will benefit both your local presence and it will help your website perform better on Google. Just make sure your website URL is on those listings.
Commercial Roofing Leads
You can get commercial roofing leads from a variety of sources. Some of the best sources is property managers, facility managers, your website and general contractors. You can also get leads from commercial lead generators like The Blue Book or Contractor Connections.
Property managers are always in need of roofing services, so it's a good idea to get in touch with them and build a relationship. You can find property managers by searching online or through networking. Once you have their contact information, you can reach out to them and offer your services.
Facility managers are responsible for the maintenance of commercial buildings, so they are always in need of roofing services too. There are associations for each of these types of groups. You can join them and begin networking and building relationships.
Your website can also be set up with SEO that will help it show up on Google when someone searches for commercial contractors. If you plan to use social media, LinkedIn is the primary platform to find commercial connections.
Advertising For Leads
Using Google AdWords can be a great way to get in front of potential customers and generate more roofing leads. AdWords allows you to create ads that will show up when someone searches for specific terms related to your business. This is a great way to target people who are actively looking for roofing services.
You can use this for both residential or commercial leads. The ads can be very targeted to the location and demographics that you want. You can test the ads against each other to see which ones are performing better and make adjustments along the way.
Google Local Services Ads are different than AdWords. It's a new service that Google provides which is a great source for leads. With this, you can pay to have your business listed at the top of Google when someone searches for roofing services in your area.
This is a great way to get more leads, but it will cost you. The good thing is that you only pay when someone clicks on your ad. So if no one clicks, then you don't pay anything.
Leads From Your Website
If you're wandering how to get roofing leads from your website, SEO is the way to go. SEO stands for Search Engine Optimization and it's the process of optimizing your website to rank higher on Google.
One of the first things you'll want to do is make sure your website is mobile-friendly. This is because more and more people are using their smartphones to search for businesses. If your website isn't mobile-friendly, then you're losing out on a lot of potential leads.
The next thing you'll want to do is add content to your website that is relevant to what you do. This content can be in the form of blog posts, infographics, or even videos. Whatever form it takes, make sure it's high quality and informative. Focus the content around your services and keywords. The more content the better.
You should also make sure your website is fast and easy to use. If it's slow or difficult to navigate, people will leave and you'll lose out on potential leads. The speed of your website plays a large role in how your website performs on Google.
Check out our page here to learn more about roofer SEO
We are all pretty familiar with the list of options for traditional leads: billboards, mailers, TV and radio. The key with these is to run creative roofing ads along side if it. For example, you can have social media or PPC ads that target the same geographical location that your mailers go to. This way you get extra branding when you are running the ad.
Contact us today if you want help setting up any of these lead generation tools for you.