Advertise Your Company With Roofing PPC

Getting leads and growing your roofing company can be challenging at times, especially with all the new ways to advertise online, whether through Facebook, Google, or whatever the next new thing is. This is why we offer PPC services tailored specifically for roofers.

We specialize in providing leads for roofers. We do this by maximizing your online visibility with pay-per-click (PPC) advertising. Roofing is a competitive industry, so standing out from the crowd is essential for any business looking to grow.

With our roofing PPC strategy, we can ensure that your services are prominently featured for those seeking them in your area. Read on to explore our strategy for PPC ads.

What is Roofing PPC?

PPC stands for Pay-Per-Click. Roofing PPC is a method of advertising on the internet that charges a fee for every time a user clicks on your ad. This method is most well-known in the area of Google Ads, where the system is set up to charge you for each click on the ad.

The same applies to other platforms that also offer pay-per-click advertising, such as Bing or Facebook. Bing is a great resource for PPC advertising that many roofing companies overlook, but it can be a valuable source for generating leads.

If your goal is to be at the top of search engine results, then PPC advertising is right for you. It can cause your page to appear at the top of search results, so we highly recommend it for any digital marketing strategy.

But in general, when you want to grow your roofing business and get more leads, PPC ads are the fastest way to start getting more leads. You'll just have to be strategic about how you manage your advertising. It requires specific strategies to ensure success.

How to Get Leads With PPC

Roofers use PPC campaigns to reach new geographical territories, buffer the ups and downs of the industry, or maximize growth. When you're in the roofing business, you're going to need PPC ads. Whether it is through Google Ads (formally known as Google Adwords) or other platforms such as Facebook.

The roofing industry is known for slow winters, which is where PPC advertising is used to offset those effects. If you're able to keep working in the winter, that is. So having a marketing strategy for those times is essential. But at the same time, other roofing companies will also increase their ad spend, making for a more competitive market.

How Roofers Increase ROI with PPC Advertising

Below is a list of tactics that we use for all of our roofing PPC campaigns. When you follow these steps, we are confident that you will see an increase in your leads for your roofing business.

If you are just looking for someone to manage for you, contact us, and we'll be happy to get you started with a PPC marketing plan. Our team at Su Vista solely focuses on the roofing industry, making it our specialty.

Landing Pages

A landing page is the page potential customers are directed to when they click on your ad. This page is very important because you need it to speak to the exact needs of the user.

Imagine for a moment if a potential customer searches Google for "skylight repair," but then your ad takes them to the homepage, where they don't see any direct talk about skylights. This could easily cause the customer to leave your page and click on the next ad. Alternatively, if you direct any user who searches for the keyword "skylights" to land on your skylight page, they will absolutely convert into a lead.

Additionally, a landing page needs to communicate specific messages and be designed in a way that presents you as the authority on the subject with an enormous amount of social proof, such as showcasing your reviews.

Quality Score

A quality score in Google Ads is a metric used to evaluate the relevance and quality of your ads. Google, Bing, and Facebook all have their own version of a quality score.

It takes into account factors such as the click-through rate (CTR) of your ads, the relevance of your keywords to your ads and landing pages, and the overall user experience of your website. Higher quality scores typically result in better ad positions and lower CPCs.

To positively increase your quality score, focus on improving the relevance and quality of your ads, keywords, and landing pages. Don't assume a one-size-fits-all approach; rather, have specific landing pages that match the keywords and ad copy.

Keyword Research

You will want to choose keywords that indicate the user is ready to buy, as opposed to keywords that suggest they are merely seeking information. For example, "roof repair company" is a stronger keyword than "how much does a roof repair cost?" For optimal keyword research, use tools such as SEMrush or Google's Keyword Planner, as well as Google Trends, to find keywords and even see what your competitors are ranking for.

Once you have selected the keywords, keep in mind that the cost per click of those keywords can vary, which means you might want to adjust your bid accordingly. Since every roofer wants a roof replacement lead, the competition is high. So, look for opportunities within your list of services, find the less common words, and build campaigns around them.

Negative Keywords

Negative keywords are words that are closely associated with your roofing services but are not actually terms that a buyer would use. For example, if you offer high-quality roofing services, a negative keyword might be "cheap" or "DIY," as these terms are often associated with lower-quality or do-it-yourself solutions that are not in line with your offerings.

Common Roofing PPC Mistakes to Avoid

In addition to everything listed already, a few common mistakes we see, which are listed below, can help to fine-tune your ads and improve their overall performance. Incorporating these insights into your advertising strategy can lead to more effective campaigns and better results for your business.

Poor Ad Copy: The words that people see in search results, before clicking into your site are highly critical for capturing the user's attention and persuading them to click. Writing ineffective ad copy that doesn't clearly communicate value propositions or call-to-action can result in low click-through rates and wasted budget.

Neglecting Ad Extensions: Ad extensions are those additional links under your main link that will cause your ad to look larger and increase the likelihood of being clicked on. Overlooking ad extensions like sitelinks, callouts, and structured snippets can limit ad visibility and diminish click-through rates.

Bidding Too Broadly: Bidding on broad match keywords without proper segmentation and negative keyword implementation can result in irrelevant clicks and wasted budget. When you set your ads to broad match, you give up some control, allowing the ad platform to decide when to show your ad.

Inconsistent Monitoring and Optimization: Lack of regular monitoring and optimization can lead to missed opportunities for performance improvement and wasted ad spend. So it's important to regularly watch the account. The more you invest in ad spend, the more time it takes to monitor.

Ignoring Mobile Users: Failing to optimize ads and landing pages for mobile users can result in poor user experience and lower conversion rates. Often 50% or more of people searching for roofing services will be on mobile.

Making it Hard for Users to Convert: When potential customers land on your site, it's important to make sure they can easily find your phone number and contact form. There should be a clear CTA at the top of the page so they can convert right away.

Tools to Measure Roofing PPC Campaigns

Once you have your ad campaigns up and running, you'll need to monitor their performance. Even if you have someone else managing your ad account, you'll still want to review the metrics. So it's important to know which tools give you the most accurate information.

CallRail is a phone tracking software that provides tracking numbers for all your ads and landing pages. With CallRail, you can accurately determine the sources of your calls, identify which ads generated leads, and even listen to call recordings to assess lead quality.

Google Analytics can monitor the performance of your ad campaigns by tracking activity and conversions on your website. You'll need to set up what qualifies as a conversion and then connect your campaign to the analytics tool for performance analysis.

Ad Account: Your ad account will also have its own tracking tools. This is where you can delve into the details of cost per click, quality score, and bid strategy.

Roofing PPC Management Services

Grow your roofing business with our expert roofing PPC management services. At Su Vista, we specialize in PPC management for roofers. We increase leads and maximize online visibility for roofing companies through strategic PPC advertising.

With years of experience in the industry, we understand the unique challenges faced by roofers and have honed our expertise to deliver exceptional results. Our comprehensive PPC management services encompass every aspect of your campaign, from keyword research and ad creation to bid management and performance tracking.

We tailor our approach to align with your business goals, ensuring maximum return on investment and tangible growth for your roofing business. Partner with us to transform your PPC campaigns into powerful drivers of success, take your roofing business to new levels, and reach more potential customers. Contact us today to get started.