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Roofing PPC: How to Advertise on Google for Roofers

Roofing ppc is a great way to get roofing leads. By advertising on google using their pay-per-click (PPC) advertising, roofers can target their specific audience with ease. You can choose the cities and demographics you want to advertise in, as well as specific keywords that people will use when searching for roofing services.

It's important to track the right KPIs when using roofing ppc, such as the cost per click and cost per impression. This will help you make sure that you're getting the most out of your advertising dollars!

A great tool for tracking your roofing leads that come from PPC or your website is CallRail. CallRail provides a way for you to tell when someone calls your phone, did they get your number from an ad or from your website.

Tools For Roofing PPC


Keyword Planner - Google Ads

The Keyword Planner is a tool that provides keyword ideas and data on the amount of monthly searches for those terms.

You can use the Keyword Planner to search for roofing keywords that are relevant to your business and then add them to your roofing PPC campaign.


Google Trends

Google Trends is a great way to see how popular roofing keywords are over time.

This can help you determine if people are searching for roofing keywords more or less frequently than they were in the past.

If you see that roofing keyword searches are increasing, you may want to consider bidding more on those keywords in your PPC campaign.

Bid Simulator - Google Ads

The Bid Simulator tool shows you how your roofing PPC campaign might perform if you bid more or less on roofing keywords.

This can be helpful in determining how much you should bid on roofing keywords in order to get the most out of your roofing PPC campaign.

Keyword Performance - Google Analytics

Google Analytics can help you track the performance of roofing keywords that you're bidding on in your PPC campaign.

You'll be able to see how many people are clicking on your ad when they search for a particular roofing keyword.


This information can help you determine if you're bidding too much or too little on roofing keywords.


If you're not happy with the performance of a roofing keyword, you can adjust your bid accordingly.


As you can see, there are a number of different tools that you can use to manage your roofing PPC campaign. By using these tools, you can ensure that you're getting the most out of your roofing PPC campaign and generating the most leads possible!


Contact us today to learn more about how we can help you with your roofing PPC campaign. We'll be happy to answer any questions that you have!


Contact us to schedule a free consultation!

What To Measure When Running PPC Ads


There are a few key metrics you should measure when running PPC ads in order to determine whether or not your campaign is successful.

These metrics include:​

- Cost per click (CPC)

- Click-through rate (CTR)

- Conversion rate

- Cost per conversion

By measuring these metrics, you'll be able to see how much each lead is costing you and whether or not your roofing PPC campaign is generating a positive return on investment (ROI). If you're not happy with the results of your roofing PPC campaign, don't hesitate to reach out to us for help! We can optimize your campaign and help you get more leads at a lower cost.

Landing Pages For Roofer PPC

Your roofing PPC campaign will only be as successful as your roofing landing pages. Your roofing landing page is the page on your website that people will land on after clicking your ad.

It's important to have a well-designed roofing landing page that is relevant to the keywords you're bidding on and that contains a strong call-to-action.


Videos and pictures are always a great addition to your landing page and will help conversion. Take away the navigation so that the user stays on that page and fills out a form rather than getting distracted with other content on your site.

If you're not sure how to design a high-converting roofing landing page, we can help! We specialize in designing effective roofing websites and landing pages that generate leads. Contact us today to learn more!

Scheduling A Free Consultation

If you're interested in learning more about roofing PPC or roofing website design, we offer a free consultation.


During our consultation, we'll discuss your roofing goals and objectives and come up with a plan to help you achieve them.

We'll also answer any questions that you have about roofing PPC or roofing website design.

To schedule your free consultation, simply click here or give us a call at (443)776-1013. We look forward to speaking with you!

Learn More

Roofing Keywords

Website Design

Local Leads

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