How do you market your roofing company? That's a question that we get asked all the time. And it's a great question, because marketing is essential to the success of any business.

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There are many different ways to market a roofing company, and in this blog post we will discuss some of the most effective methods. We'll start with digital marketing, which has become an essential part of any successful marketing strategy.

 

Then we'll move on to traditional marketing methods like TV, radio and print advertising. Finally, we'll talk about roofer SEO and how it can help your website generate leads. So let's get started!

 

Digital Roofing Marketing

Digital marketing is one of the most effective ways to market your roofing company. It allows you to reach a large audience with relative ease and at a relatively low cost. There are many different aspects of digital marketing, but some of the most important include SEO, social media marketing, and google ads.

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SEO is short for search engine optimization. It is the process of optimizing your website design for the search engines so that your roofing company comes up when people search for roofing companies in your area.

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Social media marketing is the process of promoting your roofing company on social media platforms like Facebook, LinkedIn, and Instagram. Email marketing can be used to stay in touch with past customers in order to generate leads.

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Digital marketing is an essential part of any roofing marketing strategy. If you want to be successful, you need to make sure that you are using all of the different digital marketing channels available to you.

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Here is a list of digital roofing marketing channels:

1. Facebook

2. Instagram

3. Linkedin

4. YouTube

5. SEO

6. Blogging

7. PPC on google

8. PPC on social media 

9. Google My Business

10. Email

11. Influencers

12. Cross marketing with related brand

13. Reputation and reviews

14. Google Local Service Ads

15. Lead generator 

16. Podcast

17. Commercial lead generators

 

Traditional Roofing Marketing

In addition to digital marketing, there are also traditional methods of marketing your roofing company. Traditional marketing includes methods like advertising, PR, and direct mail.

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Advertising is a form of marketing that involves paying for space in media outlets like newspapers, magazines, television, and radio. PR, or public relations, is the process of generating positive publicity for your roofing company through press releases, news stories, and events. Direct mail is a form of marketing that involves sending physical mailers to potential customers.

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Traditional marketing can be effective, but it can also be expensive. If you want to use traditional methods of marketing, you need to make sure that you have the budget to do so. And be sure to review proven results from whatever source you are advertising through. Whether it be a TV station or local magazine.

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Here is a list of some nondigital traditional marketing outlets.

1. Job Site

2. SEO

3. Cross marketing with related brand

4. Direct mail

5. Billboards 

6. Magazines

7. Door knocking

8. Telemarketing 

9. Past customers 

10. Referrals

11. Networking groups

12. TV, Radio

13. Events 

14. Associations

15. HOA

 

SEO For Roofing Companies

As we mentioned earlier, SEO is short for search engine optimization. It is the process of optimizing your website for the search engines so that your roofing company comes up when people search for roofing companies in your area. SEO is a complex topic, but there are a few basic things that you can do to improve your roofing company's SEO.

 

First, make sure that your website is well-designed and easy to navigate.

 

Second, create quality content that is relevant to your roofing company and includes relevant keywords.

 

Third, build links to your website from other websites in your industry.

 

Fourth, make sure that your website is mobile-friendly.

 

And fifth, track all of the metrics related to SEO so that you can see what's working and what isn't.

 

If you want to be successful in roofing marketing, you need to make sure that you are using all of the different channels available to you. Digital marketing is essential, but don't forget about traditional methods like advertising and PR. And finally, SEO can help your website generate leads. So what are you waiting for? Get started today!

 

Don't forget to track all of your roofing marketing campaigns whether it is traditional or digital, so that you can see which ones are working and adjust accordingly. And always be learning new marketing techniques so that you can stay ahead of the curve. Good luck! roofing marketer! You got this!