Roofing Social Media Posts
As a roofing company, you know that social media marketing is a great way to connect with potential customers. By creating social media profiles for your roofing business, you can provide information about your services, post photos and videos of your work, and answer customer questions. You can also use social media to connect with other businesses in your area and grow your overall brand.
Two Types Of Social Media Posts
When it comes to roofing social media posts, there are two main options: advertising and posting organically. Advertising is when you pay to have your post or website appear as a sponsored ad on social media platforms. This can be a great way to reach a wider audience quickly, but it can also be expensive. Posting organically is free, but it takes more time and effort to get your content seen by others.
When it comes to posting organically there are quite a few advantages. It's free, so you can post as mach content and as often as you would like. The more you post the higher the chance of being seen. Posting 12 times a day is fine as long as the content you post is bringing value to the audience.
Marketing your company by running ads can give you the advantage of being seen by a specific demographic. You can choose the location and how long you want the ad to continue running. This method can be effective if you are going after residential or commercial leads.
Why Use Roofing Social Media Posts
A beautiful advantage to using a platform like YouTube is that most roofing contractors are not using it to its full potential. YouTube is the second larges search engine next to Google. So it's a great way to get your brand out there.
Platforms like Instagram and Facebook can be helpful to showcase your work, team and projects you've completed. In fact, in some regards, social media has become the new email. People often have their social media for a long time and check it more often than they would the spam folder in their email.
LinkedIn is a great tool for reaching out to commercial prospects and building out that side of your networking strategy. You can post articles, videos and educational content. Using your roofing social media posts to educate your customers is one of the best strategies for roofers because it sets you apart as the expert.
How To Use Social Media Effectively
To get the most out of your roofing social media posts, there are a few things you can do to make sure you're using it effectively. First, make sure you're posting quality content that is relevant to your audience. This means posts that are helpful or entertaining, rather than just promotional. Second, make sure you're regularly engaging with your followers by liking, commenting on and sharing their posts.
This helps to build relationships and keep your name top of mind. Finally, make sure you're using social media to connect with other businesses in your industry. This can help you grow your overall brand and reach new potential customers.
Each platform has a slightly different purpose. LinkedIn is geared towards business, so you want to stay professional. Posting educational and informative type content. Instagram is more for esthetics, so posting drone photos can be a nice addition. Facebook is for a little bit of everything, post a mix of content. Youtube is best for education. So you can teach homeowners how to choose between different types of roofing products.
What Platforms To Start With
The best place to start with roofing social media posts is with YourTube, because it is the second large search engine and your competition is most likely not active on there. It also can show up in search results on google more so than something you put on Facebook or Instagram.
Treat YouTube like you would your website, in the sense that you need to create videos about all of your main services and products. But then also go after long-tail roofing keywords. Any video you create for youtube can be used on other platforms. So as you branch into LinkedIn, you can still use those same videos.
How To Use Social Media To Increase Leads
It's important to have a strategy in place to increase leads. You can do this by creating call-to-actions in your posts and on your profile page. For example, you can include a link to your website or landing page in your bio on Instagram.
You can also create posts that promote a specific offer or discount and include a call-to-action to learn more or get started. Additionally, you can use creative roofing ads to specifically target leads in your area. By targeting homeowners or businesses in your city that are in need of roofing services, you can increase the chances that they will reach out to you for help.
Your personal brand is also a great way to get leads. People are on social media to interact with people. So we sometimes tune out businesses. So with your own personal social media, start posting content about what you are doing on a roof or a roof project that you are proud of. This will help you stay top of mind to your family and family and you will get leads from this.
If you are going after commercial roofing leads you can do the same but just on your LinkedIn profile. Post photos and videos of your work on a regular basis to stay top of mind for all of your business contacts.