Roofers are a vital part of any community, just ask anyone who doesn't like to walk on a roof. As a roofing marketing agency, Su Vista knows the struggle that roofers have to get roofing leads. We have a lot of experience working with roofing companies in Texas and know what it takes to help them succeed.
Our services include SEO, website design, social media marketing, and PPC advertising. We are an agency that is dedicated to helping roofing companies in Texas grow and succeed.
Texas Marketing Strategy
As a roofing marketing agency, Su Vista knows that roofers in Texas have to deal with a lot of competition. That's why we offer a Texas marketing strategy that can help roofers stand out from the competition.
Roofers in Texas have an advantage because of the hurricanes and extreme weather. They also have a lot of algae related services they can provide along with roof maintenance before and after large storms. This provides a wide variety of keywords to focus on.
You will need your marketing agency to focus on these advantages and create content and ads that directly focus on customers who are searching for these topics.
If you intent do run traditional advertising such as TV, direct mailers or radio, we suggest partnering these efforts with geo-targeted digital ads via Google AdWords or social media advertising.
It's important to set up a way to advertise your company during the slow seasons. If you have a group of advertising outlets ready to go, you can flip the switch and turn them on and off depending on your lead flow.
At the same time, it's important to have a stead system of growth related to website traffic and branding. You want to stay top of mind for your friends, family and customers, which is where social media comes in. But you also want to continue growing your website presence on the internet because if your website is not growing in traffic, it will slowly decrease in significance.
SEO marketing helps you get more leads from your website by optimizing your website for search engines. When people are looking for roof replacement services in your city, they will be able to find your website easily if you have good SEO. This will help you get more leads from your website, and increase your business.
There are many different SEO tactics that you can use to improve your website. From keywords to backlinks and content. You can start your SEO by adding keywords to your website, and making sure that your website is easy to navigate. You can also improve your SEO by publishing high-quality content on your site in the form of blogs or building out pages about your different services.
PPC advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising that allows businesses to bid on keywords in order to have their ads show up in Google’s search results. When someone searches for those keywords, the businesses’ ads will appear next to the search results.
When businesses set up PPC advertising, it’s important to have a good landing page to send people to. A good landing page will have a clear call to action, a strong headline, and easy-to-read text. It’s also important to make sure that the page looks good on mobile devices. Adding a video to your landing page is also extremely beneficial.
Keep in mind that if you have Google Ads, you can also set up advertising on Bing. It's simple and also produces great results. Our roofing marketing agency is ready to help you set up your campaigns and begin advertising your company. Contact us today for a free strategy session.
Google Local Services Ads
Google Local Services Ads are different than your normal google ads. These appear at the top of google above the normal google ads. They are a great way to generate leads. You don't bid on keywords. You only pay when someone contacts you. Compared to AdWords, where you pay when they click on your ad.
Setting up a Google Local Services Ads campaign is not too difficult. But our team at Su Vista is here to help you every step of the way. The first step is to sign up for a Local Services account. You can do this by going to the Local Services website and clicking on the "Get Started" button. Once you have signed up for an account, you will need to verify your business information. This includes your business name, address, and phone number.
After you have verified your business information, you will need to choose your service area. You can either choose a specific city or choose a radius around your business. Once you have chosen your service area, you will need to select the services that you offer.
After you have selected the services that you offer, you will be able to set your budget. You can test the pricing out before you set up an account. Just go to the google local services page to see your options.
A good website design is key to getting leads from your website. If your website is difficult to navigate or looks unprofessional, users will leave and go to another site. It's important to have a well-designed website that is easy to navigate and looks professional.
You can improve your website design by adding clear calls to action, make it easy to find contact information, and by ensuring that your website is responsive on all devices.
You can also improve your website design by adding videos, photos, and blogs to your site. These will help improve your website's SEO and make it more engaging for users.
The colors and text size, along with font all play a part in the user experience on your site. For example, the larger text draws the most attention, so use it for communicating the main point you want the user to know. Colors also communicate a feeling or a message. For example, if all the buttons on your site are the same color, this helps the customer know where to click, which helps them navigate smoothly.
If you need help building your website for the first time or improving an existing site, give us a call today to discuss your options. We would be happy to have a free strategy session with you.
Social Media Marketing
Social media marketing is more than just posting a few pictures. It helps you stay top of mind to your customers, show case your work and stay connected and engaged to your customers. You can also target specific demographics and geographical areas with your social media advertising. And last but not least, we help you set up your personal social media in order to get more results and more leads.
The most popular social media platforms that roofing companies should be using are Youtube, Facebook, and LinkedIn.
Facebook is the largest social media platform with over 2 billion monthly active users. This makes it a great platform for roofing companies to reach a large audience. Facebook also allows you to target specific demographics and interests when you create your ads.
Youtube is the second largest social media platform with over 1 billion monthly active users. This makes it a great platform for roofing companies to showcase their work. You can create videos of your roofing projects and post them on Youtube. This is a great way to show potential customers the quality of your work.
LinkedIn is a platform that is often overlooked by Texas roofing companies. But LinkedIn can be a powerful marketing tool for commercial roofing leads. LinkedIn allows you to target specific industries and job titles when you create your ads. This makes it a great platform for roofing companies to reach their target market.
If you need help getting started with social media marketing, give us a call today. We would be happy to discuss your options and create a custom marketing plan for your roofing company. Su Vista is a roofing marketing agency with years of experience in the roofing contractor world. So we are ready to help.