Every Roofer Needs These
Your website is often the first conversation that your company will have with a possible roofing customer. So it's important to not just brag about your company but also to put roofer specific information on the page.
A Professional Website Design
Your roofing company has unique characteristics that need to be showcased so that you stand apart from the competition. Your site will tell a story and guide people to contact you.
Leads From Their Website
A good website will generate leads. Which means you will need your site to be found on Google and easy to navigate so customers know how to contact you and sign up for a roof estimate.
How to Get Leads From Your Website Design
It's not enough to just have a site. You also need to make sure your customers understand the services you offer, what makes you different, and how to contact you.
You also need your site to be found on search engines like Google, and just because you have a site created doesn't mean it will be found.
We don't just build you a site that looks good; we also position you to be found on Google and for your site to actually convert.
To set up a winning roofing website design, there are a few things to consider. You want to set up your website so that customers can find the information they need and convert to customers. That is, contact you, fill out a form, etc.
When you have your website, there are a lot of things that we could talk about regarding helping your customers, so to start off, we are going to cover a few pig picture roofing website design ideas.
The Buyer's Journey: Identify, Compare, and Decision
An often forgotten aspect of marketing is the journey that your customers go on. The first thing your customer does when they have a leak is to identify what's happening with their roof, where the water is coming from, and how they can fix it. They are in the early stages of their buyer's journey, identifying
Once they identify if it’s the pipe collar leaking or if the whole roof needs to be replaced, they go into the comparison stage. Here they compare things like one shingle brand vs. another. Or this pipe collar vs. that collar? This company vs. another company.
After they determine the answer to the comparison, they go into the final stage, where they make the final decision. So it’s important for your website to have content for each of those stages. The identifying, comparing, and decision stages.
On your website, you need information about each stage. You don’t want your site to be just a bunch of bragging. If your customer is ready to buy, you need an easy way for them to do so.
Communicating Who, What, and Where
The moment a customer lands on your page, they are asking three questions. Who is this company, what services do they provide, and where do they provide those services?
For whom do you want your company name and branding to be clear? You might even want to go further and have clear pictures of you and your team. People love doing business with people. It makes you more trustworthy if they can put a face to the brand.
The “what” is going to be what you do. The services you provide, if it’s just repair and not replacement, Or if it’s only metal roofing with no shingle roofs. If you cover a specialty service, you want that to be clear. If you offer skylight replacement but prefer to focus on metal roofing leads, then make the metal roofing the most prominent statement.
Finally, the “where,” people want to know if you are in their area.
Have a Clear CTA
This stands for Call to Action. Which is basically clearly communicating the next step you want your customer to take. Is it setting an appointment, calling you, or filling out a form? Or is it signing up for an email list or getting a PDF with more roofing information?
You want to have a clear website design that communicates what you want your customers to do.
Make it Easy Contact You
It’s important that you make it extremely easy for your customers to contact you. They should be able to find a form, a “Contact us” button, or a phone number the moment they land on your site.
Because, as we all know, your goal for a quality roofing website design is to get leads. So the last thing we want is for someone to land on our site and not know where to go.
Enhance User Experience
This is a large topic, but in short, the layout of your roofing website will communicate to your user what to look at first, what to read first, and so on. For example, if you have a really big red font and a really small black font, the human eye will naturally go to the big red font.
It’s the same with your page layout. Whatever buttons are highlighted are going to catch people's attention. The size of the font, the location, and the order of the font tell people what to look at first and what to read first.
There is a bit of psychology behind it all. The goal is to communicate to your reader, the moment they land on your page, what to read first and in what order. You want to clearly guide them to click on the right buttons.
If you have text in the color red and buttons in the color red, it's going to confuse the reader as to what is a button and what is text. If they get confused, they might scroll through your site aimlessly and then eventually leave the website because they got confused.
So set up your roofing website design to make it easy for customers to know what to do and where to go.