Roofing SEO Pros: What You Need To Know
There are a lot of roofing SEO pros out there. How do you know which one to choose? Well, it's important to do your research first. Search engine optimization is a complex and ever-changing field, so it's important to make sure you work with someone who knows what they're doing.
What Is Roofing SEO And Why Do You Need It?
Roofing SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. It's the process of combining technical SEO strategy with roofing industry knowledge to set you apart from the competition.
Roofing SEO pros are individuals who have extensive knowledge and experience in SEO and can help your company by improving your website's ranking on search engines, which will result in more web traffic.
They have a deep understanding of both the roofing industry and the SEO process. They know what techniques work best for roofing companies, and they have the experience necessary to get your website ranking high on search engines.
How To Interview A Roofing SEO Pros
When looking for an SEO professional, it's important to ask the right questions to get a sense of their skill level and experience. The main goal is to make sure they've done this before and can get you bast the invisible ceiling.
There are agencies or individuals who are able to get you off the ground as it were. They can take your website from zero views and get it up and running on search engines. But often they plateau and have a hard time getting you past a certain point. This is what you are looking for, someone who knows how to keep you continually growing.
Ask for examples of their work. They should be able to show you reports from Google Analytics or some kind of software that will show you who the impressions increased, web traffic increase and conversions.
Impressions are how many times your website appears in the search results, web traffic is how many people click through to your website from the search results and conversions are how many of those people take some kind of action on your site.
Another key question to ask is what their roofing industry knowledge is. If they don't know a lot of roofing terminology or understanding of roofing products, it will be difficult for them to help you with your SEO. It's important to know the names of products and services because this will inform you on what content to create.
If your roofing SEO pros don't know about the different types of underlayment or shingle brands are, how will they write educational content for your customers? Who would you trust to talk to your customer about roofing, a marketing department or an actual roofer? So the more roofing knowledge they have the better the content will be.
It's also important to ask what their link-building strategy is. Link building is a key part of optimizing your roofing website and they should have a plan for how they're going to get high-quality links to your website.
One way to get links is through roofing directories. There are roofing-specific directories that list roofing contractors in specific areas. These links aren't as valuable as they used to be, but they're still worth getting.
Another way to get links is by writing roofing-related articles and blog posts and then including a link to your website in the author bio. This is a great way to get high-quality links because you're providing valuable content that roofing contractors will want to read.
You can also get links by sponsoring roofing events or donating to roofing charities. The organizations can mention your company and link back to your website, which will help your website be identified by Google and show that you're an active member of the roofing community.
When you're looking for roofing SEO pros, it's important to ask about their experience and knowledge in the roofing industry. It's also important to ask about their link-building strategy and what roofing directories they're listed in. By asking these questions, you can be sure that you're hiring an experienced marketer who can help your website rank higher on search engines
How To Track The Performance Of You SEO
One of the best ways to track the performance of your SEO is to use Google Analytics. This software will show you how much web traffic it generated and how many conversions it resulted in. This is a great way to track the progress of your SEO strategy and make sure that you're on track.
Another great tool is Google Search Console. This tool will show you the search terms that people are using to find your roofing company. It can also help you make sure your pages are being indexed and don't have any problems. Just because you have a page on your site created, doesn't mean it always shows up on Google. This is where search console comes in.
The speed of your website also affects the SEO. If your pages are taking too long to load, you will lose traffic and conversions. Make sure you're using a good hosting company and that your website is optimized for speed. You can use Google's PageSpeed Insights to check your website's speed and it will make recommendations on how improve the site if it is slow.
You can track the specific keywords you are targeting to make sure they are moving up in the search engine rankings. The keywords related to your services and location are the most important ones. If you want to focus on a specific service like tile roof repair, you can watch that specific keyword.
Optimizing your website takes time, so it might be a few months before you see positive growth and an increase of roofing leads. But you will typically see the impressions in crease and then page views and finally conversions. Every geographical location is slightly different so the competition affects the speed of the growth. But there are strategies around it all. Within six months you should see a significant increase in the numbers.