Roofer SEO
If you are new to roofer SEO or want to increase you're existing SEO skillset, you've come to the right place. Investing in your website to improve search engine optimization will help you reach new potential customers, extend your geographical reach and lower your cost per lead.
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Whether you're website is brand new or perhaps started to plateau and lose organic traffic. we're here to help. Below are instructions and tips on how to improve your online presence, target keywords and get the most out of your SEO efforts.
What is Roofer SEO
SEO stands for Search Engine Optimization. It’s the process of adding features to your website that cause it to show up in search engines, like Google. Without SEO, your website won’t show up in search engine results, which means little to no leads from your website.
Having a nice looking website and optimizing for search engines are two different things. SEO is the process of setting up your website so that Google can understand what your roofing business does and shows your pages to the right people. Having a nice looking website that is easy to navigate will help your users convert quicker.
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On-Page SEO
On-page SEO refers to all of the tactics you need to implement on your website. This could be anything from technical SEO to proper use of headings. See list below for a brief overview.
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Intentional content. Regularly creating content that specifically targets keywords related to your companies services. For example, location pages for each city your roofing business will travel to.
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Meta titles, image alt tags, and meta descriptions are all aspects of your roofing website that need to be implemented in order to give the right understanding of what your site is about.
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Technical SEO, which is required to fix errors, redirects, and page speed issues, is a key part to an SEO campaign. If your website is slow or customers encounter errors, it will all negatively affect your search rankings.
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And more, there is so much more that on-page SEO includes. Read on for greater detail.
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Off-Page SEO
Off-page SEO has to do with the broader picture of optimizing your website for google search results. The two biggest parts would be citations and link building.
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Citations are business listings, such as your Google business profile. But aside from the normal ones, like yelp or houzz, there are hundreds of less known listings that once your companies info is applied, will help with search rankings.
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Link building is the process of gaining backlinks to your site. When another website has a link that points to your web page, it sends a signal to Google, that your website is credible.
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Why You Need An SEO Campaign
The advantage of SEO is that you control the platform, your website. When you invest in improving the SEO value of your website, you will reap the benefits of it for months and years to come. Compared to classic advertising, where the moment you stop spending money, it stops giving you leads.
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You will show up in local searches because you've properly communicated where your company is located, via citations and proper use of location pages that target the cities you service.
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Without SEO, your website will not be found on Google search results. Someone will type in your service and you will show up 100 results in, which no one will find.
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It protects against bad practice SEO is an unfortunate dynamic where someone tries to optimize your site and causes more harm than good.
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How To Improve Roofer SEO
Audit Your Website
Starting off, you’ll want to get an idea of how your site is performing. You’ll need to audit its performance, which can be done using various tools provided by Google and other third-party SEO tools.
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Google’s PageSpeed Insights tool can help you check the speed of your site on both mobile and desktop. Even half a second faster loading time can make a difference. Studies have shown that a faster site increases conversions. A slow website will hinder the user experience and reduce the likelihood of search engines showing your site. When using this tool, you will see both a rating for your website and a list of things you can do to improve its speed.
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Another great tool is Google Search Console, which tells you if your impressions are increasing or decreasing. It also provides insights into the search terms people are using to find your site and much more. It helps ensure that all your pages are indexed, meaning they show up on Google. There's a lot of detail involved in using this tool, and it’s certainly a must-have for roofer SEO.
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Google Analytics will help you see the organic traffic coming to your site and what people are doing once they land on your page. For example, if users are leaving your page immediately after landing, it could be a sign that you need to provide more information or make changes to help them convert.
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Other SEO tools like SEMRush or Ahrefs provide even more detail on backlinks pointing to your site, whether you have duplicate content, and much more.
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SEO Strategy
After gathering all this information from the items listed above, you can start compiling a plan for what to address first. Some items are more important than others. For example, improving the speed of your site is more important than creating more blogs, even though blogging is a good way to rank for more keywords.
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Map out a strategy for addressing the most important pages first. These should be your primary service pages like your roof replacement and roof repair pages. Address the headings, keywords, content, and copy for those pages, along with all the other tactics listed above.
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After addressing your service pages and homepage, you’ll want to create a list of topics to write more content on. Choose topics with a high search volume that are also relevant to the needs of your customers.
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You can gather ideas for SEO content by looking at what your competition is ranking for and what they aren’t ranking for. Both present opportunities in their own way. If your competition is ranking for a topic, it means your customers need that information. If they aren’t ranking for it, then it means you have a chance to create some high-quality content on that aspect of roofing.
Implement Roofer SEO
Remember, there are ways to mess this up. You don’t want to keyword stuff, so avoid overdoing it on the keywords. Keep in mind that your top priority is communicating with your customers; Google comes second.
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Getting backlinks can be difficult and time-consuming, but the more connected you are in the community and your city, the more chances you have of networking and getting your name out there.
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Once you start implementing the SEO updates, refer back to your Google Search Console to ensure the pages are being indexed properly and don’t have any issues.
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Measure Your SEO Performance
There are a million different things you can measure when it comes to marketing and roofer SEO. So I want to give you the bird's eye view KPIs that I use for monitoring the progress of SEO.
Organic Traffic Growth Year-Over-Year
If your SEO is effective, you will notice an increase in your website's traffic. Some websites may experience faster growth than others, depending on various factors. While an increase in traffic is positive, it's essential to ensure that it comprises genuine users and not just inflated numbers from spam bots.
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Specific Keyword Ranking
You can monitor the ranking of specific keywords you aim to rank for, such as "roof replacement" or "skylights." If certain keywords are dropping in ranking, it's crucial to investigate the reasons behind it and work on improving the content related to those keywords.
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Total Impressions Year-Over-Year
Impressions refer to instances where your website appears in someone's search results. An increase in total impressions is often one of the initial indicators of improved SEO performance. However, it's essential to ensure that these impressions are quality ones. If your content is not yielding increased impressions despite your efforts, it's a signal to investigate further, such as checking if your pages are properly indexed.
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Backlinks
Monitoring the number and quality of backlinks to your website is essential. Increasing backlinks from reputable sources can positively impact your SEO, while toxic backlinks can have adverse effects. It's crucial to manage and optimize your backlink profile regularly.
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Click-Through-Ratio
The click-through ratio (CTR) indicates the percentage of impressions that result in users clicking through to your website. A declining CTR despite increased impressions could indicate issues with your meta descriptions, meta titles, or overall ranking. It's essential to optimize these elements to improve CTR.
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Bounce Rate
Bounce rate measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate may signal that visitors aren't finding what they need or encountering issues with the content. It's essential to investigate and address factors contributing to a high bounce rate.
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Form Submission
An increase in organic leads often results in more form submissions on your website. Tracking form submissions provides valuable insights into the effectiveness of your SEO efforts in generating leads. Tools like CallRail and Google Analytics can help track various lead sources accurately.
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Site Health
SEO software often provides an overall rating of a website's health, considering factors like backlinks, duplicate content, and heading structure. Monitoring site health helps identify areas for improvement and ensures a well-optimized website.
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Page Speed
Page speed significantly impacts user experience and SEO performance. Improving page speed is crucial for ranking well on search engines. Involving a developer can help address technical aspects related to optimizing page speed.
Monitoring these key performance indicators (KPIs) provides valuable insights into the effectiveness of your roofer SEO efforts and helps guide optimization strategies for better results.
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Local SEO
We all want those local leads, so let's delve into what will help bring them in. There are actions you can take on your website and with local business listings. While numerous business listings exist, we'll focus on the most powerful one: Google My Business.
Google My Business
You don’t just want to create a GMB; you also need to be active on it as if it were a separate platform. You can post content there, such as blogs, photos, and more. Treat it like you would a social platform, keeping it updated with posts. As always, prioritize getting reviews on your GMB over other review platforms because it carries the most weight in SEO.
Location Pages
On your roofing website, you want to create separate pages for each location you want to rank for. The URL, keywords, and content should all focus on your services and the specific city. Your content needs to be unique, so any photos or information you have for that particular location will help.
When discussing Roofing SEO, two things come to mind: the marketing tactics used on the website and the industry knowledge brought to these tactics.
Roofer SEO By Su Vista Marketing
The sole focus of Su Vista is to help companies in the roofing industry thrive with their marketing. We provide the SEO strategy required to take your business to the next level and generate leads that will keep your team busy. With years of experience in assisting roofing companies with their marketing and advertising, we are familiar with the challenges you face, and we're here to help.
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Our services cover all digital marketing needs, including website maintenance, lead generation, SEO services, and more. We offer PPC advertising on Google for roofing contractors, along with an overall enhancement of your online presence. Contact Su Vista today to generate more leads for your company.