Best SEO Tools for Beginners
There is no need to look any further. Here is a list of SEO tools for beginners, along with a few ways to use these tools to help improve how your website performs on search engines. Most of these tools are free and will help get you started with building a solid foundation for your website.
It’s not enough to just have a website because, without following the guidelines for SEO, your website won’t show up on Google or rank the way you prefer it to. So by using these SEO tools, you will be able to see how your site is performing and what changes need to be made.
Free SEO Marketing Tools
Unlocking the secrets of SEO doesn't have to break the bank! Google offers a couple of free tools to support your marketing efforts. Two of the most powerful SEO marketing tools from Google are the Google Search Console (GSC) and Google Analytics (GA4).
Search Console provides valuable insights into how your website performs in search results, while Analytics reveals how visitors interact with your website once they arrive. By harnessing the combined power of these free tools, you can gain a deeper understanding of your online presence, identify areas for improvement, and ultimately optimize your website to attract more qualified leads. Let's dive deeper into how these tools work together to fuel your SEO success!
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Google Search Console
The Google Search Console is a free tool provided by Google that connects to your website. It gives you data on how your site is performing, what terms people are searching for that cause your site to show up, and any problems that need addressing.
Connecting Google Search Console to your website can be tricky, so have your web developer or SEO team take care of it.
Once it’s connected, it will give you a report of how many impressions you are getting. Impressions are the number of times your site shows up in search results after someone types a keyword into Google.
You can also see what keywords people are using that cause your site to show up. Imagine getting 100k impressions for the wrong keywords; it would be worthless. This helps you monitor the keywords to make sure they are relevant to your services.
Occasionally, your site will have technical issues that will hinder its performance on Google. This SEO tool will help you identify them, so you know what to fix. For example, if something is wrong with the mobile site or if a page isn't showing up on Google, you'll be alerted to the issue and able to fix it.
In order for your site to show up on Google, the search engine has to know that your site exists. Indexing is the process of Google finding your site and knowing what content is there so it can show it to users. The Google Search Console helps you index your site.
This barely scratches the surface of this tool. But out of all the tools mentioned, this is the most important of the SEO tools for beginners. I recommend starting with this one.
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Google Analytics
The reason this tool made the list of SEO tools for beginners is exhaustive. The amount of data that this tool provides is too much for one simple paragraph. So we’ll stick to just a few of the features and how they will help you with your search engine optimization.
In general, Google Analytics shows you what people are doing on your site, how much traffic you had, where it came from, and demographics. It will also tell you how long people have been on each page of your site.
Connecting Google Analytics to your site is also something you’ll probably want to have your developer or SEO team handle for you. But once it’s up, it will be a powerful tool to see your traffic year over year and watch the growth of your search engine optimization.
SEO Optimization Tools for Keywords
Finding and implementing the right keywords is crucial for SEO success. Thankfully, there are free and paid tools at your disposal! Google's Keyword Planner is a free tool that helps you discover relevant keywords with search volume estimates and more. While there are many tools for keyword research, this gives you data from the source, Google itself.
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Google Keyword Planner
Just as the name suggests, this tool will help you find keywords to use on your site. It shows you how many monthly searches are made for that keyword and how difficult it will be to rank for that word. And the best part about it is that it’s free.
You can use this tool to see what keywords people are using in general or in your specific city. It will help you plan the content and topics to write about. If you see that a search phrase has a high monthly source volume, consider writing a blog about that topic to help your customers find the information they need.
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More SEO Tools
Everything mentioned above is a free SEO tool for beginners. Next, we have tools that you have to pay for, and they provide a whole lot more data related to SEO and your website. Tools like SEMRush, Moz, or Ahrefs, just to name a few. These tools will monitor your website's SEO and give you ideas and data on how to improve almost every aspect of your site.
These tools don’t stand alone; you’ll still need tools like Google Search Console. But this will give you an even greater advantage and help you take your roofer SEO to a whole new level. Keep in mind that the amount of detail these tools will give you can be overwhelming. So take it in small bite sizes.
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Website CMS Plugins
CMS stands for Content Management System. This is the backend of your site that you log into in order to create pages and edit content. Some common CMS’s would be Wordpress or Wix. You can build and manage your site on these. These CMSs also have SEO tools for beginners that they call plugins.
Plugins on your CMS will help guide you through the process of building SEO value into your site. Some of these tools and features are free. Additionally, website plugins for SEO will help you see if you have duplicate content, enough keywords, a proper H1 heading, and more. This will help get you started on building your website so that it follows the search engine guidelines.
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Beyond the Tools: Su Vista's Data-Driven SEO for Roofers
The world of SEO tools can feel overwhelming, even for the most tech-savvy marketer. While free and paid resources offer valuable insights, navigating their complexities and implementing a winning SEO strategy takes time and expertise. At Su Vista, we understand that roofers like you wear many hats. You're the expert at keeping homes secure and dry, not SEO algorithms. That's where Su Vista steps in.
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We take the guesswork out of SEO, leveraging our in-depth knowledge of the roofing industry and search engine best practices. We handle everything from keyword research and competitor analysis to content creation and on-page optimization. Our data-driven approach ensures your roofing business ranks high in local search results, attracting qualified leads actively searching for your roofing services. Let Su Vista free you to focus on what you do best—providing exceptional roofing services—while we handle the heavy lifting of SEO and generate more roofing leads for you. Contact us today to get started.
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