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Average Cost Of Roofing Leads

It's no secret that cost of roofing leads is a major factor in the success or failure of a roofing business. There are many different sources of leads, and each has its own cost. There are individual costs for each type of lead source and then there is the CPL across all the lead sources, and both numbers matter. In this article, we'll take a look at some of the most common lead sources and their cost so that you can make an informed decision about your roofing business.

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Lead Source #1: SEO $30-0

Most people don't think of Search Engine Optimization (SEO) as a lead source because it isn't like a switch that you flip and start getting leads from. But after years of working to optimize roofing websites for search engines, I can tell you with confidence that of all the lead sources you will pay for, this will be the least expensive.

SEO is a longterm strategy. You will spend thousands of dollars to improve the SEO on your site but it will double the organic leads you get. When you divide the cost of SEO during your first year or two, you will be paying somewhere around $30 a lead. But here's the best part, let's say that you stop investing in SEO after those two years, you will still continue to get leads from that lead source, at which point those leads will be free. The cost of roofing leads from SEO can vary widely depending on the competitiveness of your market and how well your website is optimized.

Lead Source #2: PPC $50-$200

It's all determined by how much competition there is on specific keywords. Roof repair leads are less expensive than roof replacement leads. Since more people are bidding on words like roof replacement, the cost is higher.

You can lower the cost of Google Adwords leads by watching the data closely and giving it some time. Use CallRail to track the leads and make sure they are quality leads so you aren't paying for ads that aren't producing results. Evaluate the quality of the landing page, CTA and ad copy.

Lead Source #3: Lead Generation Websites $75-$200

There are a number of websites that specialize in generating leads for roofing businesses. The cost of roofing leads from these websites can range from $75 to $200 per lead. 

I don't typically recommend these sites because they often provide poor quality leads. When you get a lead from them, you have to vet them on the phone and also respond to the lead as soon as possible. Which typically means getting out to the house first before other contractors.

Lead Source #4: Traditional Marketing $?

There are a number of traditional marketing channels that can be used to generate leads for roofing businesses. These include print advertising, radio, truck magnets, TV advertising, and direct mail. The cost of roofing leads from these sources can vary widely, and there are so many variables that it's really impossible to give an accurate number.

The varying factors would are the demographics, repetition of the ad, whether you partner it with other forms, your design, and how much research and testing you've done.

Lead Source #5 Google Local Services Ads $75-$110

Google Local Services Ads is a new lead source that is only available in select markets. The cost of roofing leads from this source can vary between services that you select.

Lead Source #6 Social Media Ads $100-$200

The cost of roofing leads from social media ads can vary depending on the platform you use and the targeting options. The way your use the platform and the testing and research along with the design of the ad all affect the cost per lead.

As you can see, the cost of roofing leads varies depending on the lead source you are using. There are many different types of lead sources and the prices can change over time. A few of the lead sources are SEO, PPC, lead generation websites and traditional marketing. You have the individual cost of roofing leads, like an individual lead from Google Adwords. And then you have the collective cost of roofing leads together.