How to Get the Most Out of Google AdWords for Roofing
Google AdWords is a great way to get your roofing business in front of potential customers. With AdWords, you can create ads that show up when people search for terms related to roofing on Google. You can also target your ads to people in specific areas, so you can reach the right customers for your business.
How To Create An Adwords Campaign
Creating an AdWords campaign for your roofing business can seem daunting, but it's actually quite simple. Here are a few tips to help you get started:
1. Define your goals.
What do you want to achieve with your AdWords campaign? Do you want to get more leads out of a smaller area or grow your service area into new locations? Once you know your goals, you can create ads that are designed to achieve them.
2. Research your keywords.
Keywords are the terms that people use when they search on Google. When you choose the right keywords, you can make sure that your ads appear in front of potential customers who are looking for what you offer.
You want to make sure that you're targeting keywords that are relevant to your business. Which means you need to make sure your ads aren't showing up for keywords related to types of roofs that you don't work on.
You also want to find keywords that have a high search volume, so you can reach more potential customers. But the higher the search volume the hard it might be to rank for. So you might need to get creative. Stick to keywords that are related to buying. You don't want to spend money on keywords when a user is just looking for information.
There are a number of tools that you can use to research keywords, including the Google AdWords Keyword Planner and Google Trends.
3. Avoid negative keywords.
When you're creating an AdWords campaign, you want to make sure that you're targeting the right keywords. That means you need to avoid negative keywords. Negative keywords are terms that you don't want your ads to show up for.
For example, if you're a roofing company that specializes in shingle roofs, you might want to add "tile" as a negative keyword. That way, your ad won't show up when someone searches for "tile roofing companies." Other negative keywords could be: sun roof, rv roof, cities, and so on.
4. Set your budget.
AdWords allows you to set a daily budget for your campaign. This is the amount that you're willing to spend on your ads each day. A normal amount to start off with is $1,000. Once the ads have been running for a month you will have even better data and will be able to make adjustment and increase your budget.
5. Write effective ad copy.
Your ads should be clear and concise, and they should include a call to action that encourages people to click through to your website. The text that appears in the google search results needs to have the correct wording to catch the attention of the user. You might need to try different ones out and see if you can improve it. If your ad is appearing but people aren't clicking on it, this is a good sign that you might need to change the ad copy.
6. Monitor your results.
AdWords provides detailed reports that show you how your ads are performing. Use these reports to track your progress and make changes to your campaign as needed. A few things to track would be the cost-per-click (CPL) and cost-per-lead. You also want to make sure that the people clicking on your ad are potential customers. A great tool for this is CallRail, which allows you to monitor every call and form that is filled out on your site.
Google AdWords can be a powerful tool for roofing businesses. By following these tips, you can create an effective campaign that will help you achieve your marketing goals.
Different Types Of Ads
There are a few different types of ads that you can create on Google AdWords. The most common type is a search ad, which appears when someone searches for a keyword that you're targeting.
You can also create display ads, which appear on websites that are part of the Google Display Network. These ads can include images, video, or text, and they can be targeted to people based on their interests.
Finally, you can create video ads that appear on YouTube and other video sites. These ads can be a great way to reach potential customers who are interested in your product or service.
If you want to target ads to specific geographical locations, you can use the location targeting feature in AdWords. This allows you to target your ads to people who are located in a specific area, such as a city or zip code.
You can also target your ads to people who are traveling in a certain area. For example, if you're a roofing company that services the Dallas area, you can target your ads to people who are traveling in Dallas. This can be a great way to reach potential customers who are already in your area.
Landing Page Design
When you're creating an ad, you also need to create a landing page that people can visit when they click on your ad. This page should be designed to encourage people to take action, such as filling out a form or calling your company.
Some tips for creating an effective landing page:
1. Keep it simple. Your landing page should be easy to navigate and understand. The less time someone has to spend trying to figure out what you want them to do, the better.
2. Use clear and concise copy. Your copy should be easy to read and it should explain what the person will get if they take action. It needs to talk about the benefits and reward of working with you.
3. Use videos and images. A great way to grab someone's attention is by using videos or images on your landing page. It can help to tell the story of your company and showcase your work and company culture.
4. Include a call to action. Your call to action should be clear and it should tell the person what they need to do in order to take action. A call to action can be as simple as, "call today" or "free estimate". These are the prompts that nudge people along to the next step.
5. Test it out. Don't just create a landing page and assume that it's going to work well. Test it out with a small group of people and see how they react. Make changes as needed. Test out different page layouts, ad copy and messaging.
An effective landing page can be the difference between a successful campaign and a flop. By following these tips, you can create a landing page that will help you achieve your marketing goals.