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The Best Practices For Roofing Websites

Roofing websites are a great way to generate leads for roofing contractors. By following some simple best practices, you can make sure that your website is effective at bringing in new business. First, you need to make sure that your website is well-designed and user-friendly. Potential customers should be able to easily find the information they need on your website.

Design, What A Website Needs

  • Home page

  • Contact us/landing pages

  • Service pages

  • Supporting pages for services and products

how to create a website

Roofing websites should be designed to be easy to use and to provide all the information potential customers need to make a decision about hiring your company.


Your home page should be full of information about your company and what it offers, and include a CTA so that people can easily contact you for more information or to schedule a consultation.

You should also have separate pages for each of your main roofing services, as well as additional pages with supporting information about your roofing products and services.

Finally, you should have a landing page and contact us page so that potential customers can easily get in touch with you to ask questions or schedule a roofing estimate.

Website Leads

Once you have a well-designed website, you need to make sure that it is optimized for search engines. This means performing SEO work on your website.


SEO includes things like using the right keywords in your content, obtaining backlinks, and structuring the page according to SEO best practices.


SEO is what causes your website to show up on Google and enables people to find your company.

website designs

UX Design Of A Website

  • Understanding the customer

  • Hierarchy of text and content

  • Pictures, colors and layout.

  • Guiding the user through your site.

UX design is the process of designing a website in a way that makes it easy for users to navigate. By using UX design tactics, you can ensure that potential customers can find the information they need quickly and easily.


Additionally, UX design can help to direct customers to the information you want them to see first. This can be especially helpful in roofing websites, as you can ensure that potential customers see your roofing services and products.

Local Leads

  • Google My Business

  • Location Pages

  • Business Listings

  • Local SEO

There are a number of ways to get more local leads for your roofing company. The most important thing is to make sure that your website is well-designed and optimized for search engines. Additionally, you can set up advertising to target potential customers in your area.


You can also create location pages on your website that are specifically designed for people in your city or state. Be sure to have your company information on as many business listings as possible, Google My Business being the most important one.

Advertising Your Website

Digital advertising is a great way to promote roofing websites. By using platforms like Google Adwords, Bing and social media, you can target potential customers in your area and bring in more business. You can be specific in the location and demographic that your ads are shown to.


Additionally, you can use advertising to promote deals and services that set you apart from the competition. Most of all, track the right KPIs when it comes to your ads, so that you don't throw money away for the wrong strategy or keywords.

how to get leads from google

Customer Buying Journey

  • Awareness Stage

  • Consideration Stage

  • Decision Stage

marketing strategy

When creating a roofing website, it is important to remember the customer buying journey. This is the process that a customer goes through in order to buy something.


The buying journey starts with awareness and moves on to consideration and finally decision. When designing the website, you need to make sure that you provide information that is relevant to each stage.

For example, if a customer is in the awareness stage, you might want to provide information about roofing problems. If they are in the consideration stage, you might want to provide information about different types of roofing materials.


And finally, if they are in the decision stage, you might want to provide information about your roofing company and why they would benefit from hiring you.

Website Content

Roofing websites are no different from any other website when it comes to the need for content. In order to attract visitors and convert them into leads, you need to have a lot of high-quality content on your website. This content can be in the form of articles, videos, or pictures. It should answer all of the potential customer's questions and provide information about your roofing company.

One of the most important things to remember when creating content is to use the right keywords. Keywords are the words and phrases that potential customers use to search for roofing companies. By using the right keywords, you can ensure that your website content appears when potential customers are searching for roofing companies.

Learning From The Pros

When looking at roofing websites, it's important to see what the top companies are doing. One company that is doing an excellent job is Able roofing. They are in the top 100 roofing companies and have used everything we've discussed to create a great website. By looking at what they're doing, we can learn and apply their methods to our own websites.

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