5 Tips For Running Roofing Ads In Florida

Different Types Of Roofing Ads And How You Can Use Them

When it comes to roofing ads, there are a few different options to consider. Digital ads, such as Google PPC, are a great option for reaching people who are already interested in hiring a roofer.

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Traditional ads, such as those in magazines or on billboards, can be useful for branding and reaching potential customers by staying top of mind. You have to do the research when running these ads to make sure you get them in front of the right people. Compared to digital ads, where companies like Google work hard to present it to the right people for you.

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Social media ads and Bing Ads are also options to consider. You can run Bing ads like you would Google ads. While not as many people use Bing, it still produces good results. As a roofing contractor in Florida, for example, you could create a Bing Ads campaign specifically targeting people searching for “roofing contractor in Florida.”

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Another option for roofing contractors is to create a Facebook ad campaign. You could target people in specific geographic areas who are interested in home improvement. Or, you could target people who have recently moved to a new home, since they may be more likely to need roofing.

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Each type of ad has its own advantages and disadvantages, so it's important to choose the right one for your needs. Do you want to focus on branding or lead generating? Do you want to target a specific geographic area or reach a wide audience?

 

Paid search ads are a great way to generate leads, and they can be very effective in a short amount of time. However, they can also be expensive, and you'll need to constantly monitor your keywords and bid prices to ensure you're getting the most bang for your buck.

 

Social media ads are a great way to build brand awareness and reach a large audience. However, they can be less effective for lead generation, and you'll need to create compelling content to grab users' attention.

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Using A Unique Selling Proposition

 

When it comes to advertising your roofing company, it's important to find a way to stand out from the competition. This can be done by finding a unique selling proposition (USP). A USP is something that you are promising to the customer that only your company is promising. The goal is to find a way to set yourself apart form the competition. Every roofer can say they provide the best customer service, so that isn't a unique selling proposition. It doesn't have to be unique to the whole country, only unique to your state or service area.

 

For example, if you are roofing company in Florida, you could use your USP to focus on the fact that you are the only roofing company in the state that offers hurricane-straps with every roof. This would be a great selling point for customers who live in hurricane-prone areas and are looking for a roofing company that can provide them with extra protection.

 

No matter what your USP is, make sure it is something that you can actually deliver on. Promising something to customers that you can't deliver will only lead to frustration and will damage your reputation. Once you have found a USP that works for your company, use it in all of your marketing and advertising materials to help you stand out from the competition.

 

Creating a unique selling proposition can take time to develop. You will probably want to test it out in some roofing ads to see how it performs. Get feedback from your team. Be genuine, customers can see when you are being honest and they want to trust a good company.

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A unique selling proposition could be centered around your warranties, or how you take care of the customer after the initial roof installation. It could have something to do with your products or how you install them. It could have absolutely nothing to do with roofing. For example, giving a gift of another type of service with every roof project.

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Adjusting Your Message For The Target Audience

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When creating a roofing ad, it is important to tailor the message to fit the target audience. This means taking into account things like the age and gender of the potential customers, as well as their interests. For example, if you are targeting business owners, you may want to focus on the benefits of using a roofing company for commercial properties. If you are targeting homeowners, you may want to focus on the affordability and durability of your products. Whatever the case, it is important to build trust with the target audience and grab their attention with your ad. In this way, you will be more likely to get the roofing job that you want.

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When targeting an older generation with a roofing ad, it is important to keep in mind the interests and needs of that demographic. For example, older people may be more interested in safety and durability than in affordability. In addition, it is important to use language that is easy for them to understand. You may also want to focus on the benefits of using a roofing company for seniors. This could include things like peace of mind and the ability to stay in their homes longer.

 

When targeting a middle-aged demographic with a roofing ad, their interests and priorities might be different. For example, middle-aged people may be more interested in affordability and curb appeal than in safety and durability. In addition, it is important to use language that they can relate to or associate with positive experiences. You may also want to focus on the benefits, this could include things like getting the job done quickly and having access to financing.

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Whatever the case, it is important to tailor the message to fit the target audience. This means taking into account things like their age and interests. By doing so, you will be more likely to catch their attention and build trust.

 

Testing Digital Ads

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Whenever you run a digital ad, like a PPC ad on Google, you can run multiple tests. This means creating different variations of the ad to see which ones perform better. This is also called A/B testing. When you are running these types of tests, you want to change the pictures, the wording of the message, and the call to action. You also want to change the ad copy (the text) and the meta title and meta description.

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When you use A/B testing with your ads. You can show two different versions of an ad to see which performs better. For example, you could test two different headlines for your Facebook ad. Version A might be “Need a new roof? We can help!” and version B could be “Get a free quote for a new roof today!”. By using A/B testing, you can constantly improve the performance of your ads.

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For roofing ads in Florida, you can target key areas and cities by mentioning them in the ad copy. This will help you focus your ad copy and message so that it's more relevant to your potential customers. You can also use keyword research to target specific keywords that people are searching for when they're looking for roofing services in Florida. Since the concerns of a homeowner in Florida my be specific to this state, such as damage from salt water or hurricane related needs.

 

When you're testing your digital ads, it's important to track your results so that you can see which variations are performing better. You can do this by setting up conversion tracking in Google Analytics. This will allow you to see how many people click on your ad and then take the desired action, whether that's filling out a form, signing up for a free estimate, or calling your business.

 

By running tests and tracking your results, you can continually optimize your digital ads so that they perform better and bring you more roofing leads.

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Tracking The Performance Of Your Ads

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To track the performance of your roofing ads, you need to use the right tools. If you are running digital ads, they will have built in tracking tools. Google Ads and Facebook Ads both have built in tools to track the performance.

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But when you are running traditional ads such as billboards, radio or magazines, you will need a different way to track them. You can use a promo code that the customer gets from the radio ad and has to repeat it back to you. Or a separate phone number for a specific ad so you can track the calls. Whichever method you choose, make sure you are tracking the performance of your ads so you can improve them over time.

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A CRM that tracks the lead source is valuable because it can help you determine which of your roofing ads are effective. If you find that your radio ad is driving a lot of leads, but your Facebook ad isn’t, then you know to put more money into the radio ad.

 

Having a CRM to track your lead source, you can look back over the previous months and season to see how your roofing marketing performed during different season of the year and which ones worked the best so you can optimize your advertising strategy to ensure that you're getting the most out of your investment.

 

We are here to help if you want to put together a plan, need help running roofing ads or would like to get set up with a CRM that helps you track your leads. Give us a call today.