Improve Roofing Website Speed for Better SEO

Speed = Load Times

Site speed refers to how fast your roofing website loads for the user. Larger files like large photos require a longer load time, among other things. Google suggests it loads in 2-3 seconds.

Studies have shown that conversions and leads increase as websites get faster. So if you want more roofing leads and you want your site content to show up in Google, you need to boost your website speed optimization.

How Does This Affect SEO

Your site performance and SEO are related to each other because a search engine, like Google, wants to show the best websites. If your roofing website has the greatest content but poor performance, you have an SEO problem and Google won’t want to show it in results.

User experience is one of the important ranking factors for your roofing company website. So if visitors have to wait too long for your site to open, they will most likely leave the site in search of another roofer. Google notices this organic traffic behavior.

How To Check Your Roofing Website

Thankfully Google provides a free tool called PageSpeed Insights that will tell you how fast your website loads and what you need to do to boost the efficiency. Once you’re on the free tool, type in your website URL and wait a minute for the search engines results to formulate.

There will be two sets of results for your website, one for mobile and the other for desktop. Both are important for roofers SEO. Don’t be surprised if one is faster than the other. But keep in mind that most likely half of your customers are searching for you on their mobile device, so that one is really important.

Your roofing website will be rated between 1 and 100. An ideal number would be somewhere between 90-100. Of course that will take a lot of work. The lower the number, the worse off your website. But while that might not be ideal, if you’re in the 70s to 80s, that’s really good as well.

Under the rating section you will see an area that lists off all the things that you can do to fix your site page. It will show you what aspects are slowing down your site and which ones to prioritize.

Website Speed Optimization For SEO

Once you’ve run the test as mentioned above, and gathered the list of items. Take this to your web developer or whoever is managing your website. If you have someone implementing your roofing SEO strategy,, Search Engine Optimization on your site, they can help you with these things.

Some of the items on the list will be technical SEO and others a bit more simple. For example, changing the photo sizes might be easier to handle then adjusting aspects to the coding on the site. So perhaps you’ll be able to address some of them right away.

You can change the size of your photos by downloading them off your site, changing the size of the photo and then uploading them back to your page to boost load times. This will be helpful because photos are an important part of showcasing your work to your potential customers. You can use this free tool called TinyPNG to compress your photos.

Keep in mind that one of the items that can slow down your roofing site are the third party plugins like shingle color sample tools that shingle manufacturers provide. That’s not to say you should avoid them, just take into consideration the effects of using these features.

Roofing SEO for Websites

Roofing SEO is about roofing contractors ensuring their site content is relevant and loads quickly to maintain strong user traffic. Google will show the best roofing company websites near the top of a search query so it is important that an SEO strategy utilizes keywords in the content that customers are searching.

Link building is a key part of optimizing your roofing website. Writing roofing-related articles and blog posts and then include a link to your website in the bio. This is a great way to get high-quality links because you’re providing valuable content that Google users are researching.

Roofer SEO

I hope you’ve found this content helpful. Keep in mind that there are other components to your website that will help customers find your roofing company on search engines and help them convert when they land on your website.

For more information, check out our page on Roofer SEO.