How to Get Backlinks for a Roofing Company

What Are Roofing SEO Backlinks?

When another website has a hyperlink, picture or button that when clicked, will direct people to your roofing contractors website, this is a backlink. It might go to your home page or one of your blogs, both of which you want.

Backlinks are different from internal linking, which is when you do pretty much the same thing except you have a hyperlink from one of your pages to another page on your site. This helps the reader find more helpful information and it helps Google understand your website design.

Roofing SEO, in relation, helps improve your reputation with search engines, like Google, by displaying your content to consumers. To have another site link to your roofing site in this way is in essence a way of voting on the internet. It’s like other sites pointing to your site and saying that you have good information that readers need. Google ranks business websites in many ways, but an important factor for roofing companies is their online presence. The more website backlinks your site has, the more your roofing business looks like the industry authority. And the more prominent the other site is, the better it is for you that they are linking to you. So for example, if a big brand like Home Depot linked to you, these would be more valuable backlinks.

Three Ways to Create High-Quality Backlinks

In general, link building can be achieved in three different ways, from business listings, people organically finding your roofing site or from you reaching out to someone and asking them to give you a backlink.

Business Listings

A site like BBB or your local Chamber of Commerce, are the type of high-quality backlinks that you want. When these sites list your roofing company information, phone number and website, it’s like free marketing. So it’s important to check all your business profile listings and make sure they have your information correctly entered and the links are functional.

Organic

Websites will sometimes find your brand and because you have high quality content, they view you as an authority on certain topics, and will build links to you as a resource for their readers. This happens without us even knowing but can be a benefit to us. This is why creating high quality content is so important.

You Pursuing Backlinks

Going after and creating backlinks by doing research and talking to people with other websites. This way is very time consuming but one of the best ways to get SEO backlinks. It starts by finding other sites that talk about similar topics to your company and then asking them to link to your content or guest blogging your roofing content on their site.

Backlink Checker

There are different types of software that will help you manage the backend on your website. Some are free, like Ahrefs and others cost a monthly subscription. But these tools will help you see what backlinks you have, whether or not they are quality backlinks and also help you to get more. Along with SEO backlinks, these tools will typically address other topics that are helpful to improve your roofer SEO, so be sure to check them out.

How To Get More Backlinking

Here are a few of the key ways to get backlinks and grow the domain authority of your website. These strategies take time and energy, not just simple business listings. So keep in mind, when someone says they are getting you SEO backlinks, they could either be referring to business listings or these time intensive methods. It’s good to clarify which one they mean.

High Quality Content.

Perhaps the most important of all is to have high quality content on your roofing website. This means writing helpful information that answers the questions of your customers. The more quality information you have, the more likely you are to be seen as an authority and for someone to want to backlink to your site. SEO marketing strategies help improve your content by using keywords roofing customers are searching.

You will want to avoid too much of the sales talk and fluff, and stick to the details that meet the needs of your customers. Helping them with non-bias information about your products and roofing services.

Unlinked Mentions

There will be times where other websites reference your brand but forget to put a link to your website. These are easy backlink opportunities. Simply contact the owner of the other business website and ask them to put a link back to your site.

You might even find an article that talks about your products and services but doesn’t have any links. You might be able to ask the author to link to you if your article brings their reader more value.

Local News Or Events

Getting involved with your local business community is a great way of building opportunities to be mentioned on other websites. When this happens, make sure they link to your roofing business website.

You might even be able to do things like help your local weather channel write content about how to prepare a home for a storm. You, as the roofing expert, can give your advice and potentially advertise your roofing services.

Similar Article Topics

Find other brands that are writing about similar topics and either help them create content on their site or ask them to link back to you if you have better content. For example, a home improvement blog that covers all topics about the home. Perhaps they want to build content for their reader about roofing, you could help them write that.

Another scenario would be if the home improvement website already has content about roofing but their link goes to a poor quality site and your website has better quality. You could ask them to switch the link to you instead.

Competitor’s Backlinking

Use the previously mentioned tools to see where your competitors are getting SEO backlinks. This will give you ideas of where to find other sites for link building or show you new business listings for which you could connect.

Similar Target Audience

If you have another company in your local area that works with the same target customer profile, you could work with them to create backlinks to each other’s sites. Keep in mind, if they have a poor quality site, it’s not worth it.

For example, if they are a local tree company, you could help them write a blog about insurance claims when it comes to trees falling on a roof. And since you helped them write it, they could mention you as the author.