How To Get More Reviews

Make Online Reviews Fast And Easy

If it takes too long for customers to leave reviews, they probably won’t. So you need to have a way for them to write a review as quickly as possible.

Every platform for online reviews should have a URL link that will take them directly to the place to write a review. Keep this link in your phone and computer and have it ready to send to a customer at any moment.

Give the review link to your roofing business team of managers and salespeople since they are often with the customers at the end of the job, which is a great time for review requests to be made.

Use A Review Request Tool

There are many different types of tools, softwares or CRMs that have review features for helping you solicit reviews. Tools like Podium or Reputation stacker will let you enter your customers info into their system and then it will text and email the customers for you.

These tools can save you time because after you enter in the customer information, it will send the review request email again if the customer doesn’t leave a review. You can also encourage customers by giving them options for where to share reviews.

Solicit Reviews The Same Day

The longer you wait to ask customers for a review, the less likely they are to leave one. You want to catch the customer while their experience is fresh in their mind. The best reviews come right after customers experience the end product, so meeting the customer at their house and asking them as soon as the job is complete is a great idea.

If you’re not able to meet them the same day the job is complete, text them a link and ask them for a review. But if you are able to meet them, you might want to help them leave the review, especially if they are not as tech savvy as you. Your personal customer service touch can go a long way in their positive review.

Asking someone to leave a review and then walking away doesn’t always work because people are busy and forget. Try handing them your tablet, opened to the online reviews page while you walk around the house and finish your final inspection. Customers often Google reviews for product recommendations, so suggest they include as much detail about your service as possible.

Incentivize Your Team To Generate Reviews

Drive reviews by offering some sort of reward for any team member that gets a customer to leave a review. Have a parameter that the customer reviews need to mention the name of your employee to win the reward.

The reward can be a gift card, extra PTO or whatever helps motivate the employee. Remember, whatever you celebrate gets repeated and whatever is repeated becomes company culture. So celebrate the team when they generate reviews.

Have A Backup Plan

Since not everyone has a gmail account, it can be difficult to leave a google review. So have a backup location for people to leave a review such as BBB, local Google business profile, or Facebook. Again, these platforms will have a link that you can send the customer and it will take them directly to the business review site. Facebook is a great way to engage customers in sharing their positive reviews with others, but not many people go searching social media for feedback.

Some Final Thoughts – Google Reviews

Where you direct customers to leave a review matters. Google ranking determines which roofing business websites show up first for customers, which in turn could lead to more roofing leads. Once you have a large review volume on there, try the BBB since they have a solid reputation for consumers. The BBB ratings can have a positive impact on customers decisions to choose your roofing business.

I would caution you when it comes to Yelp reviews because Yelp will hide reviews even when they offer positive feedback. They only like to show reviews from people who regularly post feedback on their platform. So if a random customer leaves you a positive review on Yelp, it might not show.