Increase Your Roofing Leads
We help roofers get more leads through online digital marketing strategies designed specifically for roofers.
Struggling to Generate Enough Roofing Leads?
The roofing industry is highly competitive, and keeping up with the latest marketing tactics can be daunting. Even if you suspect there’s more potential for growth, you may feel like you’ve hit a ceiling in your current marketing efforts and need more roofing leads. That’s where Su Vista Marketing can help.
We’ve helped roofers across the country achieve significant results, increasing their leads by as much as 40% year-over-year. We achieve this by implementing our proven lead generation strategies, specifically designed to work for roofing companies.
Roofing SEO
The most important place to start with getting roofing leads is to make sure you show up when people are searching for your services online. We optimize your website and online presence to rank higher in local search results for keywords potential customers use.
Google Ads
We create strategic Google Ads campaigns that reach your ideal customers right when they’re searching for roofing services. Target specific locations, demographics, and keywords, ensuring your ads reach the most qualified leads ready to convert.
Social Media Marketing
Social platforms like Facebook and Nextdoor can build brand awareness and connect you with local homeowners. While leads may not come directly from posts, social media strengthens your reputation and drives people to your website where they convert.
Websites Built for Roofing Companies
Your website can be your strongest lead generator. We design roofing websites that load fast, look professional, and convert visitors into calls. With the right structure, your site becomes a lead machine instead of just an online brochure.
Dominate With Our Lead Generation Services
When homeowners search for a roofer, the first results on Google get the calls. Our job is to make sure your company is in those spots—and your competitors aren’t. We help roofers dominate Google using a full strategy:
- Local Services Ads (Google Guaranteed): We set up and manage your profile so you appear at the very top and pay only for real leads.
- Google PPC Ads: We build high-converting campaigns that put you in front of homeowners ready to hire today..
- Google Maps Results: We optimize your Google Business Profile to keep you visible in the map pack where most clicks go.
- Organic SEO Rankings: We improve your website and content so you rank naturally for the searches that bring steady roofing leads.
By covering all four areas, we help roofing companies stay visible, earn more calls, and push competitors further down the page.
Roofing Lead Generation Strategies
Not every lead source is right for every roofing company. Some channels produce fast results, while others pay off long-term. The key is knowing which ones make sense for your brand and how to prioritize them for the greatest return.
At Su Vista, we study the full landscape of roofing marketing and identify the mix of strategies that will drive the best ROI for your business. Then we implement them for you—so you’re not wasting time or money chasing tactics that won’t move the needle.
Some roofing companies thrive without ever posting on Facebook, while others generate a steady flow of leads there. The difference comes down to having a plan that fits your market, budget, and goals.
Below, you’ll find the lead generation sources we evaluate and deploy strategically. Each one has potential, but success comes from choosing the right ones and executing them consistently.
Alternative Lead Generation Methods for Roofers
Aside from the foundational methods of SEO and PPC, there are several other approaches to consider for generating roofing leads. However, it’s important to understand the potential benefits and drawbacks of each.
The key to maximizing your lead generation efforts is to create a strategic mix of tactics that align with your budget, target audience, and company goals. Evaluating the effectiveness of each method and constantly optimizing your approach is crucial for long-term success.
Generating these types of leads requires your team to be active and visible in the community—both online and offline. It’s not enough to wait for customers to come to you. From building personal brands on social media to showing up at local events, your crew has to put themselves out there, interact with homeowners, and make your company impossible to ignore.
Owner’s Personal Brand
I’m referring to your own personal Instagram, Facebook, or any social platform that is exclusively yours. People prefer to do business with other people. So, the more you can show up on social media, the better. You don’t have to post so much that it becomes annoying, just enough so they don’t forget you when they need a new roof.
Employee’s Personal Brand
Set up a group of employees to post content on their social media platforms on a regular basis, maybe once a week. Give them high-quality photos like drone shots or pictures of them working so they will want to post it. Do this for six months, and you will get more roofing leads, especially with the services guys who take pride in their work. Help them create before and after photos.
Facebook
69% of America use Facebook. Your company’s Facebook page can be used to run ads along with organic posts. With Facebook ads, you can be very specific about demographics and locations.
LinkedIn
Utilize this platform similarly to how you would use Facebook. You can post videos, pictures, and articles. This is a great platform if you want to generate more commercial roofing leads.
Instagram
You can run ads here, but it can also be a valuable tool for branding and helping your customers get a feel for your company.
Social Media Ads
Running ads on social media is another way to generate roofing leads. You don’t have to spend a lot of money on the reproduction of the post. You want something that will stand out and catch people’s attention so they stop scrolling.
Cross Marketing with Related Brand
Find other companies that service the same target audience. Both of you can cross-promote each other. For example, if you both have a decent following on Facebook, you could each post about the other company.
Influencers
Find local influencers who have a following on another platform like YouTube or Facebook. Offer them an incentive to promote your services.
Job Site
Post job signs in the yard and down the street from the house. Contact the HOA to build a relationship. Make sure your trucks are wrapped, or have roofing magnets and your company information on them.
Events
Home shows, county fairs, or any sort of large events in your city that pull a lot of people. Set up a booth and have your team work the crowd. Get creative and stand out. Don’t hide behind a table. Find a way to be different from everyone else.
HOA
Whenever you do a job in a community, contact the board of the HOA and offer group discounts for your services for the next 6 months. Or a weekend of free inspections. Some HOAs don’t have management companies, so they are in great need of a roofing expert.
These lead sources work because homeowners are already searching or engaging. When your roofing company shows up on Google, YouTube, and review platforms, you capture that demand. Strong visibility and credibility turn those searches into steady roofing leads.
SEO
Easily the best method for acquiring more roofing leads. When you invest in SEO, it continues to produce roofing leads for years to come, compared to advertising, which stops when you stop spending money. There is a lot to be said about roofing SEO, covered in other pages of my site.
Blogging
This is a part of SEO, where you put content out on your website regularly in the form of blog posts. The more quality content you have, the better. Take time to write content that speaks to the needs of your customers.
Google Local Service Ads
This is a great lead source that Google provides. It shows on the first page of Google above the ads and organic results. And the cost per lead is not too bad. You can get an estimate for what the cost would be when you visit the Google Local page.
PPC on Google
Advertising on Google, Pay-Per-Click, or PPC all mean the same thing. You can set up an Adwords campaign and start posting ads. Or you can pay someone to manage it for you. Keep in mind that you want to find someone who already works with roofers.
GMB (Google My Business / Google Maps)
Google My Business is a powerful tool for getting roofing leads. Make sure that you fill out all the information and use the platform as much as possible. Post photos and updates, get reviews, post products, and short videos.
Reputation and Reviews
Reviews play a large role in your company reputation. Get as many reviews as possible on Google because it is the strongest and largest platform for reviews. Afterward, move on to other platforms like BBB or GuildQuality. Good reviews can sell the roofing leads for you even before meeting the customer.
YouTube
As the second-largest search engine after Google, you can run ads on videos and educate your customers; few roofing companies are utilizing this. YouTube is excellent for bringing in roofing leads and expanding your brand. Treat YouTube like you would your website design; just as you would create a page for each service, create a video for each service.
Past Customers
The easiest sale will be with a past customer. You need a strategy for marketing to them, to stay top of mind. Every repair customer will need a replacement later on. Try offering a new service or an incentive for bringing you a lead.
Referrals
Before, during, and after a job, it’s a good idea to ask for referrals or offer incentives for referrals. Homeowners might know a neighbor, and you could offer a free inspection.
Lead Generation Companies
To name a few, Home Advisor, Porch, and Thumbtack. There are more, but I honestly wouldn’t recommend any of these. When it comes to getting roofing leads from these sources, there are mixed opinions. Some platforms give the lead to multiple contractors. Others just produce trash leads. If you use them, make sure you have a system to respond to the roofing leads right away. I’ve found this to make a difference.
These lead sources require you or your team to take the first step. Whether it’s knocking on doors, making calls after a storm, or joining local associations, success depends on proactive outreach. When done consistently, these efforts put your roofing company directly in front of homeowners and decision-makers who may not have reached out otherwise.
Door Knocking
Getting roofing leads from door knocking should be a must on every sales rep’s list of activities. If you sell a job, that whole neighborhood is watching and, therefore, a great candidate. Door knocking is also a great idea if you are pursuing storm restoration leads.
Storm Telemarketing
There are services that will call homeowners after a storm comes through, and they will line up roofing leads for you. The leads have to be managed closely to make sure you get your money back if the leads turn out to not be good. But it can generate some work.
Networking Groups
Have your sales team and managers join networking groups like the Chamber of commerce or BNI, or a commercial association for facility managers. They can bring value to the community and will get roofing leads in return. If the group doesn’t produce, change groups.
Associations
Join a property management association or a facility management association or any type of association that deals with homes or commercial buildings. Get involved and bring value. There are roofing leads just waiting for you.
Commercial Lead Generators
Depending on the size of the project you want, there are government websites that post jobs along with Contractor Connections and The BlueBook Building And Construction Network. You could also build relationships with builders and General Contractors if you are interested in new construction.
Sales Culture
Does your sales culture promote or require your sales team to generate leads, or are they solely dependent on the marketing department? If your sales team owns part of the responsibility for bringing in roofing leads, you will see a significant increase.
These are traditional marketing strategies that still deliver when used the right way. Email, direct mail, billboards, magazines, and even radio can build name recognition and trust in your community. They work best when paired with digital marketing, creating multiple touch-points that keep your roofing company top of mind.
Email
While email is not as powerful as it once was, it can be a tool for staying in front of the customer. You can split your email list up based on the needs of the customer. Keep the customer journey in mind. And always bring value.
Direct Mail
Consistency and strategy play a big role in direct mailers. Target the same area with digital and print together at the same time. Repetition builds familiarity. Catch their attention in the design; you only have two seconds before they move to the next piece of mail.
Billboards
Same with any print or traditional marketing, find a way to stand out and partner it with digital ads at the same time. Consider using billboards closer to key neighborhoods rather than on the highway.
Magazines
Finding smaller niche community magazines tends to have a higher engagement rate with homeowners. As stated before, stay consistent and partner it with digital ads.
Podcast, TV, Radio
Any large production that is already running commercials can be an opportunity. When you are getting quotes, make sure to get referrals from similar businesses that have used those platforms, just to make sure it’s actually reaching your target audience.
Struggling with Lead Generation?
Get a Free Consultation & Discover Proven Roofing Lead Strategies. Contact us today for a free 30-minute phone consultation with a roofing lead generation expert.
During the call, you’ll receive:
- A personalized analysis of your current lead generation efforts.
- Proven strategies to attract more qualified leads for your roofing business.
- Insights on how to increase your website traffic and conversion rates.
- No obligation to work with us after the consultation.
What Our Clients Say About Our Roofing Lead Generation
Partner with Su Vista Marketing to Generate Roofing Leads
Su Vista Marketing specializes in an array of digital marketing strategies, encompassing SEO, website design, PPC, and adept social media management, providing all-encompassing services geared towards boosting lead generation. Whether you’re seeking a complete website overhaul or effective PPC campaigns, Su Vista Marketing guarantees the fulfillment of your digital requirements, with a specific focus on enhancing lead generation capabilities.
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Why Roofing Contractors Trust Su Vista
Roofers choose Su Vista because we understand the industry inside and out. We don’t waste time on generic marketing tactics, we focus on strategies proven to bring roofing companies real leads and measurable growth.
From SEO and Google Ads to websites and social media, every campaign we run is built with one goal in mind: helping roofers book more jobs and grow their business. With years of experience working alongside roofing companies, we know what works, what doesn’t, and how to deliver results you can trust.
We provide roofing marketing in Texas and roofing marketing in Colorado, as well as throughout the U.S. Our nationwide approach allows us to tailor strategies for different markets, helping roofers succeed whether they’re in busy metro areas or smaller local communities.
Grow Your Roofing Company With Proven Marketing Strategies
Forge a path to enhanced digital growth by partnering with Su Vista Marketing, a leading authority in lead generation services. Backed by a proven history of delivering top-tier digital solutions, they conduct a comprehensive analysis of your current strategy and furnish a customized estimate to elevate your online presence. Su Vista Marketing, your reliable lead generation ally, is dedicated to ensuring the success of your digital journey. Contact them today to embark on a journey towards digital excellence.